A fitness shop on line, wide range of products
and a lot of details for each product, including
videos to demonstrate how to product works, explanations
on how to shop on line and off line, that's what
Slenderston.com offers. And they asked us to
make all this available on line in an easy to
use web site.
The Challenge
How could we create a site that
would attract a wide range of customers?
Can we use a secure and easy to update
merchandising system? What should we use
so that owners could update the inventory
and prices?
The Solution
The products
First issue to be addressed was designing
the web site to be easy to use for any
customers and the information to be easy
to understand. The first page welcomes
the buyer with products from each category.
Clicking on each category (in the upper
part of the site) will display all the
products in that category along with explanations
and the
ossibility to view a virtual demo.
The inventory changes in the real shop…what
about the one in the virtual shop?
We had to design an intuitive ordering
system, easy to understand for the buyer
and easy to update for the web managers.
Also we had to create an administrative tool
that will update the inventory every 10 minutes
so that the virtual inventory is the same
as the real one. The ordering system ensures
accuracy and security.
The customers should always be able to see the value of the purchase and
detailed pictures of what they are buying.
All the information is easy to update by the web managers using a tool
designed by us. |
